SOREEL's strategy

The main objective is our customers' satisfaction whilst listening to their needs.

SOREEL's strategic objectives :

Differentiation based on a close relationship with customers
- targeted customers
- awareness of customer concerns and monitoring of market development
- range of innovative solutions that meet customers' requirements 

Sustained development
Being a recognised professional and developing sales efficiency in three target areas :
- configurable mass-produced sub-assemblies for machine manufacturers
- specialised high added value services in process automation for end customers, assembly suppliers and integrators
- services before and after the supply for end customers, assembly suppliers and integrators (15% of turnover)

Profitability
Improving competitiveness in projects by :
- reinforcing our project management culture
- reducing cost prices with solutions using competitive products and services
- optimising our operating processes